In this article we’ll explain what makes a great business website, more specifically the characteristics of a website that will win you customers over the opposition. Firstly, many businesses struggle or simply do not know how to create a great website that will bring good levels of visitor-customer conversion rates. This is because they usually lack the knowledge of how to properly do so – and this is where companies like we come in; to provide the services for your business to have great website that’s optimised for maximum potential. If you’ve decided you’re creating your own website for your business, we’ve got some highly useful tips to get you started:
Your website should stay specific to the service(s) you are providing
Ensure that your site’s content stays relevant to the service(s) you are providing. Customers to your site came because of these service(s) you are providing, so if your content starts going off-topic or is inconsistent, it’s more likely they’ll leave as it will become more irrelevant to what they require.
Keep your content copyrighted
Make sure you keep your content copyrighted. Failure to do so will allow others to copy and re-use your content without your permission, which is effectively stealing your own work and re-using it for their own benefit. Adding a copyright notice to the footer will help to prevent this.
Optimise your SEO (Search engine optimisation) for maximum traffic performance
There are many elements that contribute to your site’s SEO performance. The better optimised your site is, the higher it will rank on search engines such as Google. This is a huge player in the amount of business you can expect to receive; with a high ranking you’ll likely see a dramatic increase in customer numbers. Using an SEO performance tool will enable you to assess how well your own site (if you have one) performs on search engines, and what can be improved upon. We recommend using http//:www.seoptimer.com/ to assess your sites current performance. Ultimately this is a service we provide for you at HiTeam, with our in-house knowledge we can highly improve your site’s SEO performance.
Keep your content up-to-date and fresh
It is always highly recommended to keep your content up-to-date on your pages. Search engines like Google often crawl sites (look through them), and a key aspect that will affect a site’s ranking is if the content on it’s pages is recently updated. Keeping content on your site up-to-date will also show your visitors that you or your business is regularly active and dedicated, giving a good impression thus increasing the chances of them wanting to work with you.
Keep your contact details highly visible and accessible on the website
Keeping your contact details highly accessible is a key ‘must’ for business websites. Your visitors should always be able to have the business’s contact details at the ready should they decide they want to contact you. This can be achieved by adding contact details such as a phone number, or email etc. to the top or bottom of every page of the website, or even buttons on each page, linking to the contact page. The goal here is to allow the customer to be able to contact you as quickly and frustration free as possible. This would likely increase your visitor-customer conversion rates on your site.