Mark Layzell from Web Works Well and HiTeam visited 10 Downing Street to discuss solutions to small business problems.
Mark met Jimmy McLoughlin at Downing Street to discuss the problems small businesses are facing and the ways the Government can resolve these issues and support SMEs.
Mark’s comments were well received by the group. He spoke about the challenges that small businesses encounter. One of the issue they face when starting out is developing an effective online presence which is right for their market and customers – this involves having an effective website, online shop and social media. Ineffective online marketing often equates to fewer business opportunities preventing a company from reaching it’s potential. An important part of an effective digital presence is ensuring suitable search engine optimisation (SEO) is considered as part of an effective online marketing strategy – small businesses are often not aware of the importance of SEO and that having a visually attractive website is only the start.
Another issue Mark raised was that small businesses are unwittingly wasting valuable time and money in services that are not suitable for their business requirements. This sometimes only comes to light months later following analysis of business strategy. One business owner related to the problem, identifying that she had bought the services of more than one digital agency advising that, in order to solve her business issues, they would have to build a new website from scratch for her, costing her thousands of pounds.
Web Works Well can develop existing websites and enhance a client’s digital presence by making regular incremental improvements to an existing website. This is particularly helpful for bugeting and cash flow purposes of a smaller business during a time when they can still run their business without a substantial one off cost to develop their digital marketing.
Web Works Well provides a unique free service that allows business owners to analyse their websites, improve search engine optimisation (SEO), improve usability, enhance performance, increase security and grow their social media. The websites and features are graded A+ to F-, this can all be found on www.webworkswell.com/free-web-test.
To find out more information, please visit www.webworkswell.com/digital-marketing or www.HiTeamGroup.com/web.
