If you are going to invest in a website and an assortment of print marketing materials for your company, taking the cheapest option is not necessarily the best choice. Well fashioned graphic designs really make a website stand out and raise the awareness of your brand.
Although the internet provides you with the potential to reach more customers, it also means there is more competition, and in order to stand out, images have to be eye-catching and engaging. This is where a graphic design company can really make a difference.
Professional Appearance
Online consumers have an issue with trust. When purchasing products and services online, customers are essentially dealing with a faceless business that to all intents and purposes may not even exist.
If your website doesn’t look authentic and give you the appearance of a legitimate and reliable company, there is no way visitors will entertain the idea of making a purchase from you. Quality graphic designs give you a professional appearance that earns you trust.
Brand Recognition
Corporate branding is vitally important to businesses. It takes consumers between five and seven experiences with a brand before your name sticks in the memory. Graphic designs in print and online enhance your brand image and can be featured on all kinds of marketing materials including stationary, brochures, flyers, signage and websites.
Stronger Communication
Images, colours and fonts all communicate to the sub-conscious mind and graphic designers that understand the power of consumer psychology give you an advantage when designing logos, websites and other marketing materials.
It is important that the images you choose strengthen the customer’s perception of your brand and communicate your core values and the best way to create unique and compelling images is by hiring a skilled graphic designer.
Increase Conversions
Visitors arriving on a poorly designed websites do not stay long. Websites that feature graphic designs are aesthetically appealing and enhance the customer’s perception of your brand values.
Custom web designs also give you the edge over competitors as they provide customers with a unique experience and help guide visitors to the buy button whereby you can increase conversions.
Cost
Websites are a substantial financial investment, so if you pay a standard web designer that does not have good graphic design you waste money on your investment. If your website looks poor, visitors are given the impression that your products and service have no substance either.
When it comes to building a website, the cheapest options are rarely the best because it means all you get is a bog-basic website that does not have the form or functionality to impress customers and encourage them to explore. It is also highly unlikely they will come back either.
The appearance of your website and marketing materials are vitally important when trying to build your brand both online and offline. A top graphic designer will enhance the customer perception of your brand and help to improve brand image, brand recognition and ultimately conversions.
