No traffic, no leads.
No leads, no sales.
No sales, no business.
The Right Content
In order to create the right content, you need to find out who your target audience are. Once you have figured that out, you can create posts that benefit that audience. That audience will obviously be interested in your product or service; otherwise they wouldn’t be following you. That doesn’t mean they are going to instantly buy, the point is that you need to give them a reason to buy. You want to create great content for your audience and you want to post as much as possible. At least once a day is good for increasing traffic.
Building content that Google puts on the front page or at least the first three pages is good as it means people who type the keyword you’ve set to reach your post, will see that post come up on their searches. Having good SEO (Search Engine Optimisation) is VERY important for increasing your traffic. If your website is on the front page and at the top of the search listing, people are going to click on that first. If you want to improve your SEO and checkout any other potential issues with your website, enter your website address into our Website Review and SEO Audit Tool.
You might notice when making posts that one is doing better than the other. It could simply be due to the time that you posted, if you post at 9am and it doesn’t do very well, but a post at 12pm did really well and you got a lot of reach, then consistently post at 12pm. If it’s due to the content, do more posts on the type of content that does really well and less on the content that doesn’t. If all the posts aren’t getting a lot of reach, then write about something else. Try and find something that your audience wants and will engage with.
Social Media
To increase your traffic on your website, social media platforms are beneficial. Using platforms like Twitter, Facebook, Instagram and YouTube can help you achieve this goal.
The great thing about Social Media is that your information gets out there, and a large amount of people can read it. If you have blog posts that you want people to see, you can write them and then post a link to the post with a quick summary to what the blog post is about. Doing this is ideal as people will instantly know if they are interested and click on the link.
Knowing which tool to use will depend on the type of content you want to publish. For example, news pages will most likely want to put more of their attention to Twitter and Facebook as you can type a quick summary and then a link back to the post. Also, if you already have followers on your page these people will see your post pop-up on their news feed and hopefully reach your website.
If you have a big gallery of images, Instagram is a good platform to use. Instagram is also one of the fastest growing platforms and a lot of people just like to see an image. If the image is intriguing then they will look at the caption and find what you want to provide for them.
Using a platform like Yelp is useful as it shows you reviews other people have given on your company. Gaining positive reviews means more business and good business.
Presenting the right message is important on Social Media to get your business more customers. As nearly 2 billion people use Facebook, it’s likely your customers are closer than you think.
Posting DAILY is also a massive factor in increasing traffic to your website. The more you post, the more followers you get, leading to more clicks to your website.
Paid Tactics
Paying for advertising can be essential for increasing traffic to your website. Paid Tactics can provide you with a solid ROI (return on investment).
Google AdWords is the most popular online advertising service compared to other services. As Google is also the most popular search engine it is most proficient for you to use Google AdWords. In an attempt to get even more traffic, you can pay for search listings from Bing and other search providers. Keyword research is very important in making sure that this method works. You need to do a lot of research and find which keywords suit your industry and your website. However, you don’t want keywords that are over-saturated. Once you have the keywords that you want to use, you can test them. Get your advert out for a while and see if you get many clicks. If you don’t, then find a new keyword and try again.
With Google Adwords, you want to make sure you are spending money on the right adverts. Luckily, you can activate and deactivate adverts when you want to. You also only pay when someone clicks on the advert.
Paid Advertising on Social Media
Social Media platforms Facebook, Twitter and Instagram all offer a paid advertising service. There are some advantages to using their paid advertising service:
• Fast Results in Reach
Paying for advertising on these Social Media platforms puts you on every relevant person’s news feed, so that they will definitely see it. That advertisement can lead to your site or a service that you provide; it depends on what you are advertising.
• More Cost-Effective
Ads don’t take that long to make on the Social Media platforms and are usually at a low cost or are completely free. You can also pay per 1,000 impressions, meaning that 1,000 people could see your advert and click on your website, but you won’t have to pay a thing for the clicks.
If you have your own tips for increasing traffic to your website, let us know in the comments!